# CLARK client case: DAM for product visuals | Kontainer See how CLARK uses Kontainer DAM as brand guide and product asset bank, with self-service access to brochures, video and images in the US and Europe. Source: https://kontainer.com/cases/clark WHERE FORKLIFT MEETS KONTAINER # Brand Guide and Asset Bank for CLARK ![CLARK The Forklift logo](https://kontainer.com/content/2026/11/CLARKTheForklift_Logo-grun-schwarz-320x152.webp?v=1794476402) ![](https://kontainer.com/content/2026/09/users-petrol.svg?v=1789981861) Company name [CLARK Material Handling Company](https://www.clarkmhc.com/) ![](https://kontainer.com/content/2026/09/industry-petrol.svg?v=1789981865) industry Material Handling Equipment ![](https://kontainer.com/content/2026/09/location-dot-petrol.svg?v=1789981869) headquarters Flower Mound, Texas, USA CLARK has built forklifts since 1917 and is known worldwide as the original forklift brand. With Kontainer as their Digital Asset Management (DAM) solution, CLARK gives its teams, dealers and partners in the US and Europe self-service access to the brand guide, product brochures, videos and images in one place. [G2 rating](https://www.g2.com/products/kontainer/)[Capterra rating](https://www.capterra.com/reviews/143730/Kontainer?utm_source=vendor&utm_medium=badge&utm_campaign=capterra_reviews_badge) — Explore more - 1917Founded - +450Locations worldwide - 94Countries CLARK COMPANY PROFILE ## Building Forklifts for More Than 100 Years CLARK traces its roots to the first internal combustion-powered industrial truck, built in Buchanan, Michigan in 1917. Today CLARK Material Handling Company designs and sells electric and combustion forklifts, pallet jacks, reach trucks, order pickers and tow tractors, with its global headquarters in Flower Mound, Texas. The equipment is sold and serviced through a dealer network of more than 250 locations in North America and over 450 locations in 94 countries. With a product range that broad, a consistent brand and up-to-date product material matter in every market. To keep it all in one place, CLARK uses Kontainer DAM as its brand guide and product line asset bank. ![Historic black-and-white photo of an early CLARK forklift carrying a rack of metal parts in a factory](https://kontainer.com/content/2026/11/Clark_History-1200x900.webp?v=1794476457) Kontainer is where our brand guide, brochures, videos and images live. Our teams, dealers and partners in the US and Europe can find what they need themselves and share even large files with a link. ![Derek Box](https://kontainer.com/content/2026/11/Derek_CLARK-150x150.webp?v=1794485522) Derek Box Head of Marketing, CLARK ![CLARK The Forklift logo](https://kontainer.com/content/2026/11/CLARKTheForklift_Logo-grun-schwarz-320x152.webp?v=1794476402) ![Rows of black and lime-green CLARK forklifts lined up in a warehouse](https://kontainer.com/content/2026/11/Clark_forklifts_square-950x950.webp?v=1794476459) The Challenge ## One Brand, Many Product Lines and Markets CLARK has a broad product range and works with a lot of material: brochures, flyers, promotion material, product images and video. Teams, dealers and partners in the US and Europe all need the latest version, and the files can be large. Without a shared place to go, people have to ask for files, and it gets harder to keep the CLARK brand consistent. CLARK needed a simple platform where everyone could find the right material themselves. The Solution ## A Brand Guide and Product Bank People Can Use Themselves CLARK uses Kontainer as a living brand guide and as an asset bank for each product line. Brochures, flyers, promotion material, videos and images are organised in a clear folder structure, so the right material is easy to find. User groups and shared access give teams, dealers and partners the access they need, and nothing more. It is a self-service platform: users search, preview and download on their own. Large files, such as product videos, can be shared by link, which makes file transfer between the US and Europe simple. ![Warehouse worker holding a tablet with a CLARK product specification sheet, with a forklift in the background](https://kontainer.com/content/2026/11/Clark_KontainerBrochuresAtHand-1200x791.webp?v=1794476459) Key Kontainer Features Used by CLARK ![files icon](https://kontainer.com/content/2024/01/files-sharp-thin.svg?v=1787211930) Digital Asset Management Our PIM system includes a state of the art user-friendly Digital asset management - DAM system. ![Digital Showroom](https://kontainer.com/content/2020/02/digitalt-showroom-icon.svg?v=1623241416) Brand Guides & Landingpages Kontainers built-in page editor lets you design your own landing pages, press sites, brand guides, etc. ![Paint symbol](https://kontainer.com/content/2025/04/palette-thin.svg?v=1746015051) Design & UI Branded, intuitive interface that feels like your own ![Kontainer - Global share](https://kontainer.com/content/2019/08/Kontainer-Digital-Asset-Management-Global-Social-Share.svg?v=1623315056) Global asset access Share files worldwide worry-free with approval workflows, versioning and user-/group-specific access. ![Kontainer - Large Files](https://kontainer.com/content/2019/08/Kontainer-Digital-Asset-Management-Large-files.svg?v=1623316588) Send large files through link Select and send large files by mail via. links ![Video Download Templates: download video i det format og den kvalitet, du har brug for](https://kontainer.com/content/2026/08/video-download-full.svg?v=1787139181) Video Download Templates Automatically convert videos to different formats, resolutions, aspect ratios, frame rates, and qualities directly at download. ![Kontainer - Preview](https://kontainer.com/content/2019/08/Kontainer-Digital-Asset-Management-File-Preview.svg?v=1787316580) File & video preview (+100 formats) Preview .eps, .tiff, .ai and over 100 other file formats with auto-generated thumbnails in Kontainer ![settings icon](https://kontainer.com/content/2023/08/advanced-search.svg?v=1692083785) Advanced search and filter Search filters that allow detailed search criteria based on tags, metadata and AI ![Kontainer - User Permissions](https://kontainer.com/content/2019/08/Kontainer-Digital-Asset-Management-Advanced-User-Permissions.svg?v=1623238215) User Permissions Detailed user access control that ensures either view, download, edit or delete rights to specific files and data. The Gains ## Self-Service Access, Consistent Brand, Less Back-and-Forth Teams, dealers and partners can find brochures, videos and images themselves, instead of asking for them. The CLARK brand stays consistent across product lines and markets, because everyone works from the same material. Large files are easy to send, and the platform has room to grow as new product lines and campaigns are added. ![CLARK NPX20 reach truck carrying a wooden crate between warehouse racks](https://kontainer.com/content/2026/11/NPX-profile-motion-800x593.webp?v=1794476522) ## Other Client Cases [![Modern house with large aluminium windows and a cantilevered roof, set on a stone base above a forested valley](https://kontainer.com/content/2026/11/Slider_AWS_new-650x263.webp?v=1794480635) ### AWS AWS uses Kontainer’s PIM and DAM to give specifiers, fabricators and partners one place for product data, test reports and manuals.Learn more](https://kontainer.com/cases/aws)[![Mood image showing Les Deux and Kontainer integration](https://kontainer.com/content/2026/08/Les-Deux_-Kontainer-case_card-650x369.webp?v=1786971722) ### Les Deux Les Deux’s integrated PIM and DAM system automates the management of product data and files.Learn more](https://kontainer.com/cases/les-deux)[![101 Copenhagen case card](https://kontainer.com/content/2026/11/101CPH_slider-650x369.webp?v=1794487802) ### 101 Copenhagen Consolidation of product data, digital media and files, as well as Shopify sales channels.Learn more](https://kontainer.com/cases/101-copenhagen)[![Ricola Kontainer original herb drop](https://kontainer.com/content/2025/08/Ricola_Herb-candy-e1794559226305-650x261.png?v=1794559227) ### Ricola Brand guide transformation and future-proof content distribution across teams worldwide.Learn more](https://kontainer.com/cases/ricola)[![](https://kontainer.com/content/2026/11/flag_foto-miriam-nielsen-e1794560032597-650x369.jpg?v=1794560033) ### Red Cross Coordinating campaigns, emergency responses, and ongoing humanitarian aid.Learn more](https://kontainer.com/red-cross)[![GOSH Copenhagen powder samples in varying nude colours](https://kontainer.com/content/2021/10/Kontainer_Gosh_testimonial_1-650x369.webp?v=1784116790) ### GOSH Copenhagen GOSH Copenhagen saves time and resources with new DAM systemLearn more](https://kontainer.com/gosh-copenhagen)[![AVK - A group of blue water pipes in front of a large window.](https://kontainer.com/content/2021/10/avk-kontainer-artikel-768x417-1-650x369.webp?v=1784117392) ### AVK International AVK has saved 75% of their weekly search time with their new DAM-systemLearn more](https://kontainer.com/avk)[![Blue Water trucks outside a warehouse under a blue sky.](https://kontainer.com/content/2024/11/Kontainer-DAM_Blue-Water-Case_Trucks-650x369.webp?v=1784118650) ### Blue Water Shipping Global brand strength and compliance, marketing/sales shops, CDN links, etc.Learn more](https://kontainer.com/blue-water)[![Sika Design wicker lamp hanging in a corner, close to a wicker bench, standing on a round nude-colored carpet atop fishbone flooring.](https://kontainer.com/content/2021/12/Skaermbillede-2021-12-03-kl.-12.17.41-650x369.png?v=1715171256) ### Sika-Design Sika-Design creates a better overview with Kontainer’s DAM-systemLearn more](https://kontainer.com/sika-design)[![Select image from Kontainer](https://kontainer.com/content/2024/01/Brillant_Super_TB_v23_other_footballs_cropped-650x369-1.webp?v=1755248606) ### SELECT SPORT Combining PIM & DAM to ensure data quality across the digital ecosystemLearn more](https://kontainer.com/cases/select-sport)[![A rendering of a courtyard with people walking and sitting.](https://kontainer.com/content/2025/04/Hero-The-softer-edge-650x369.webp?v=1784117264) ### Gehl Global knowledge sharing, increased efficiency, and improved workflowsLearn more](https://kontainer.com/gehl)[![Baum und Pferdgarten clothes hanging on open racks.](https://kontainer.com/content/2021/12/Skaermbillede-2021-12-03-kl.-12.15.02-650x369.png?v=1715171264) ### Baum und Pferdgarten Baum und Pferdgarten creates better customer experiences with the Kontainer DAM-systemLearn more](https://kontainer.com/baum-und-pferdgarten) Next-level organization, automation, and more. ## Get a 30-minute personal presentation See how Kontainer can simplify file and data management so that you can focus on your goals. 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