# Consent forms for image use - how, why and what for?

Ensure GDPR compliance with Kontainer's Photo Consent Tool. Easily create forms, obtain approvals, and manage image rights digitally.

Source: https://kontainer.com/consent-forms-for-image-use

How, why and what for?

# Consent forms for image use

![Effortless Consent Management with Kontainer Photo Consent Tool](https://cms.kontainer.com/wp-content/uploads/2023/08/Consent-module-explainer-%E2%80%93-integrated-2-320x320.png)

Obtaining consent to use images is not only a legal necessity, but also a way to show respect to the people depicted in the images. If your company uses images for marketing purposes, on social media or internally, it is important to keep track of when and how consent needs to be obtained. GDPR regulations require that consent is explicit, informed and well documented. This means that the person must actively agree to how and for what period of time the images may be used.

Consent is required when [using images in marketing](https://cms.kontainer.com/using-images-for-marketing/). This applies to publishing images on websites, in print and on digital platforms. If you do not obtain consent, you may risk legal sanctions and damage to your company’s reputation.

Kontainer's Photo Consent Tool

## Efficient consent management

With [Kontainer’s Photo Consent Tool](https://kontainer.com/photo-consent-tool), you can ensure efficient and GDPR-compliant handling of image rights. The tool allows you to easily create consent forms, obtain approvals and manage the rights to your images. The platform offers the possibility to obtain consent digitally – either by email, via links or directly during the photo shoot.

All consent details can be organized in one place, so you always have control over where and how images can be used. In addition, facial recognition and advanced search functions help you quickly find images of specific people and update consents when necessary. With features such as automatic notification of expiration dates and the ability to create custom consent templates, you can easily keep track of complex consent requirements.

## Why choose Kontainer's solution?

Kontainer’s Photo Consent Tool is more than just a digital solution. It is part of an intuitive platform that also allows you to manage your photos and videos in one place. With consent management, you always keep an eye on expiration dates and update rights and can easily manage necessary consents.

The platform is designed to be flexible and user-friendly, so that both small and large companies can benefit from its features. With advanced technology such as AI-based facial recognition, you can quickly identify and manage images of specific people. In addition, automated workflows and user-friendly consent templates enable a much more efficient process.

Many organizations, including pension funds, municipalities and political parties, have already chosen Kontainer as their partner for consent processing and digital image management. Their experience shows that Kontainer’s solution makes it easy to meet GDPR requirements while saving time and resources.

## FAQ

### When is consent to image use required?

Consent is required when the images show identifiable people and the purpose is portrait photography or marketing purposes. For situational images, consent may be waived if the individuals cannot reasonably feel violated, exposed or exploited.

### How do I ensure that consent complies with GDPR?

Consent must be explicit, informed and documented. This means that the individual must know exactly how and for what period of time the image will be used. Digital solutions such as Kontainer’s Photo Consent Tool make it easier to comply with these requirements.

### Can consent be withdrawn?

Yes, an individual can withdraw their consent at any time. To minimize conflicts, it is therefore advisable to have a written agreement that specifies how and for how long the image may be used.

### What do I do if someone requests that a photo be removed?

If an individual requests that an image be removed, you as a data controller must review the request and act quickly. Kontainer’s Photo Consent Tool can help identify and remove images effectively.

Get in touch

## Book a non-binding meeting

We would love to give you an online presentation – 100% commitment-free.

Our experts will introduce you to our Photo Consent system. See how Kontainer can help with:

- GDPR compliant software

- Terms and usage types

- Obtaining consent

- Storing agreements

- Renewing agreements

- Linking images and agreements

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