# Kontainer AI – Built-in AI for DAM & PIM | Kontainer Kontainer AI is Kontainer's built-in AI for DAM & PIM: text, translation, search and images – no API key, and your data stays on Kontainer's servers. Source: https://kontainer.com/integrations/kontainer-ai # Kontainer AI – the built-in AI provider for Kontainer DAM & PIM ![Kontainer AI logo](https://kontainer.com/content/2026/11/Kontainer_logo_SMALL_Petrol-567x85.webp?v=1794386642) Type Native plugin Plan Pro+ Set-up Easy Kontainer AI writes and translates metadata and product texts, powers AI search and the AI assistant, and understands images. It runs on Kontainer's own servers, so there is no API key to manage, no third-party account to open, and your content stays with Kontainer. [AI FEATURES FOR DAM](https://helpdesk.kontainer.com/article/ai-functions-for-dam/)[AI FEATURES FOR PIM](https://helpdesk.kontainer.com/article/ai-text-generation-and-translation/) --- #### **Description** ### AI that runs inside Kontainer, not next to it Most AI features depend on someone else’s model: an API key, an account with an AI vendor, and a flow of data out of your systems. Kontainer AI works differently. It is Kontainer’s own AI provider, and it runs on servers operated by Kontainer. In the AI settings, Kontainer AI sits next to external providers such as OpenAI, Anthropic, Google Gemini and Amazon Bedrock. You add it, choose which tasks it should handle, and it starts working on your metadata, product texts, translations and search. There is no key to enter and no model to pick. Behind it is an open model from Google’s Gemma family, licensed under Apache 2.0 and able to work with both text and images. Kontainer chooses and maintains the model, which means it can be updated and tuned without you changing anything. --- #### **Benefits** ### Why choose Kontainer AI? ✔ **Your content stays within Kontainer** What you send to Kontainer AI is processed on Kontainer’s own infrastructure and is not passed on to OpenAI, Google or other AI providers. Your data is not used to train the model. ✔ **No API key and no third-party account** There is nothing to sign up for, no key to rotate and no credits to top up with an external vendor. ✔ **Fewer vendors to manage** Because no external AI provider is involved, there is one less supplier to evaluate, contract and follow up on. ✔ **An open model with a commercial licence** Kontainer AI builds on an open model released under Apache 2.0, which permits commercial use. ✔ **The same tasks as the external providers** Text generation, translation, the AI assistant and AI search are all available, so you do not give up functionality by keeping AI in-house. ✔ **Built for bulk work and predictable usage** Kontainer AI jobs run in their own queue, so a large bulk job for one customer does not hold up another. Usage is measured in tokens, and a monthly token limit can be set. --- #### **Features** ### What Kontainer AI can do in your DAM and PIM **✔ Text generation for DAM** Generate metadata and descriptions for files, including automatically on upload through custom fields. **✔ Translation for DAM** Translate file metadata between languages, so assets are easy to find in every market. **✔ Text generation for PIM** Draft product texts, descriptions and suggestions for one product at a time, or generate all fields in bulk. **✔ Translation for PIM** Translate field values between languages. Kontainer AI works with the full name of the language, so regional variants such as German (Belgium) are handled correctly. **✔ AI assistant** Ask questions and get work done in a chat inside Kontainer. This requires MCP and the AI assistant to be enabled. **✔ AI search in DAM** Kontainer AI indexes images and interprets what users type, so people can search by describing what they need. An optional setting lets Kontainer AI reason over each search for noticeably more precise results; each search then takes roughly 30–40 seconds longer. AI search must be enabled. **✔ Image understanding** The model can look at an image, which means it can describe and tag it without anyone typing a word. --- #### **Set-up** ### Set up Kontainer AI in three steps - **Add the provider** Choose Kontainer AI as a provider in your AI settings. There is no key to paste in and no model to select. - **Choose the tasks** Decide what Kontainer AI should handle: DAM text, DAM translation, PIM text, PIM translation, the AI assistant or AI search. - **Combine providers if you like** Each task can have its own provider. You might use Kontainer AI for text generation and DeepL for translation. External providers can pause a job when their credits run out. Kontainer AI has no third-party credits to run out of, so that situation does not arise. --- #### **Use Cases** ### What can you do with Kontainer AI? - **Describe every new upload automatically** Let descriptions and tags be generated through custom fields the moment a file arrives in the DAM. - **Fill a catalogue before a launch** Generate product texts for many products in one run and let your team review and refine them. - **Localise product content** Translate product fields into new markets, including regional language variants. - **Find images by describing them** Let colleagues search for “packshots outdoors, no people” instead of guessing at keywords. - **Ask your content questions** Use the AI assistant to look things up and get work done in Kontainer without switching tools. - **Work with sensitive material** Use AI on unreleased campaign assets, internal product data and other content you prefer to keep within Kontainer. --- #### **Support** ### Get started with Kontainer AI Contact our support team to have Kontainer AI enabled, to hear about pricing, or to get help choosing which tasks it should handle. You can write to us at [support@kontainer.com](mailto:support@kontainer.com) Read more in [AI Features for DAM](https://helpdesk.kontainer.com/article/ai-functions-for-dam/), [AI Features for PIM](https://helpdesk.kontainer.com/article/ai-text-generation-and-translation/) and [Semantic Search for DAM](https://helpdesk.kontainer.com/article/semantic-search-for-dam/). Want your own AI tools to work with Kontainer too? See [MCP for Kontainer DAM and PIM](https://helpdesk.kontainer.com/article/mcp-model-context-protocol-for-kontainer-dam-pim/). For EU AI Act requirements, see [Labelling AI-generated content in Kontainer](https://helpdesk.kontainer.com/article/labelling-ai-generated-content-in-kontainer/) and the [EU AI Act (Regulation (EU) 2024/1689)](https://eur-lex.europa.eu/eli/reg/2024/1689/oj). ## FAQ ### What is Kontainer AI? Kontainer AI is the AI provider built into Kontainer DAM & PIM. It generates and translates text, powers AI search and the AI assistant, and understands images. It runs on servers operated by Kontainer rather than by an external AI vendor. ### Is my data sent to OpenAI, Google or other third parties? No. Kontainer AI runs on Kontainer’s own infrastructure, so content you process with it is not passed on to external AI providers. Your data is not used to train the model. ### Do I need an API key or an account with an AI vendor? No. You add Kontainer AI as a provider and choose which tasks it should handle. There is no API key to enter and no separate account to create. ### Which model does Kontainer AI use? Kontainer AI is built on an open model from Google’s Gemma family, released under the Apache 2.0 licence. It works with text and images and answers in text. Kontainer selects and updates the model, so you do not choose one. ### What can Kontainer AI be used for in Kontainer? Kontainer AI can be assigned to text generation and translation in both DAM and PIM, the AI assistant, and AI search in DAM. Because the model understands images, it can also describe and tag them. ### Can I use Kontainer AI together with other AI providers? Yes. Providers can be chosen per task, so you can for example use Kontainer AI for text generation and DeepL for translation. ### How does AI search work with Kontainer AI? Kontainer AI indexes your images and interprets what users type, so they can search by describing what they need. An optional setting lets Kontainer AI reason over each search for more precise results, at the cost of roughly 30–40 seconds extra per search. AI search must be enabled. ### How is usage measured? Usage is measured in tokens per customer, and a monthly token limit can be set. Kontainer AI jobs run in their own queue, so a large bulk job for one customer does not stop others. ### How do we get started and what does it cost? Contact Kontainer’s support team at support@kontainer.com. They can enable Kontainer AI, tell you about pricing and help you decide which tasks it should handle. [Integrations](https://kontainer.com/integrations) [Cases](https://kontainer.com/clients) [Contact](https://kontainer.com/contact) [News](https://kontainer.com/news)