# See how Select Sport uses Kontainer for file and data optimization

Select & Derbystar are using Kontainer's combined DAM & PIM system to create an all-in-one hub for their product data.

Source: https://kontainer.com/select-sport

SELECT SPORT x Kontainer

# Product data & assets on point

![select football](https://cms.kontainer.com/wp-content/uploads/2023/06/Screenshot-2023-06-26-at-15.22.11-1200x900.webp?v=1784117842)

SELECT stays ahead in the marketplace, combining PIM & DAM to ensure data quality across the digital ecosystem, pulling together sales catalogs and serving online B2C sales channels.

More automation, data control and compliance.

![Malene H. Stokholm](https://cms.kontainer.com/wp-content/uploads/2025/11/Malene-Hougaard-Stokholm.webp?v=1784119003)

Malene H. Stokholm

Head of Int. E-commerce & Marketing

![Malene H. Stokholm](https://cms.kontainer.com/wp-content/uploads/2026/08/selectlangtlogo-768x154.webp?v=1787907002)

- +4mBalls sold every year worldwide
- +50Countries with sales across the globe
- +100External users: partners and retailers worldwide

Keeping up with demand

Company profile

## World-leading supplier since 1947

The inventor of the modern football, SELECT, has been synonymous with quality and innovation for over 75 years. With a complete product range, they provide everything from balls and equipment to care and support products, serving clubs and retailers across 50 countries.

Serving a global market, SELECT had outgrown data spreadsheets and local asset storage. To tackle their growing need for data accuracy, error reduction and automation, SELECT enlisted Kontainer.

''With Kontainer, we reduce incoherent data and asset use. Everything is managed in one place, distributed or accessed from there.''

Malene H. Stokholm, Head of international e-commerce & marketing

- +6kSKUs with data, descriptions & more
- +400Data variables: colors, sizes, languages, currencies
- +4kAssets: images, videos, graphics, logos, etc.

The challenge

Improving

## Data & asset control

SELECT faced inconsistencies and inefficiencies due to managing over 6,000 SKUs and 400 data variables. Their assets and data were spread across the company, resulting in challenging version control and correction management.

Local partner and expert D.tails consolidated 4 websites and 4 shops into a single, uniform Shopify solution across SELECT and DERBYSTAR with different languages, currencies, sizes, color specs, and more.

The transformed digital ecosystem required a central platform to receive, manage and output data. And a user-friendly frontend platform for internal teams, retailers, agencies, press, and more to access assets and brand material.

The Solution

## Systems connect via Kontainer

With Kontainer DAM and PIM, SELECT has a central data and asset hub. Internal and external users can fetch current assets and data from the same place—automations export data, transferring information through Kontainer to Shopify and several different marketing channels.

SELECT’s asset and data management is coherent. Additionally, everyone loves the DAM interface, which allows internal and external users to self-serve, enabling them to manage their data in one place.

"Kontainer brings efficiency and consistency to our operations. And the user-friendly DAM interface makes everyone's job easier.’’

Lise Bøgh, Marketing Specialist

## Interested in DAM & PIM combination

Kontainer’s unique combination of DAM & PIM brings together the two most important functions for suppliers and resellers.

Here, product data is linked with product shots, video, size guides and images – gathered centrally in a system where data and assets can be easily managed, edited and shared automatically to resellers, webshops, or B2B platforms via integrations or exports.

[Find out more](https://cms.kontainer.com/product-information-management-pim/)

Contact customer success

## Do you want to know more?

Would you like to explore SELECT’s setup further? Or do you have questions about PIM & DAM?

Get in touch

Email: [bl@kontainer.com](mailto:bl@kontainer.com)

Phone: +45 33 11 20 03

[Book a meeting](https://meetings-eu1.hubspot.com/bjoern-langfeldt)

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