Since 1930, Ricola has combined natural ingredients with Swiss precision, becoming one of the world’s most loved herbal drop brands. In order to optimize Ricola’s digital brand communication —including an award-winning new website—the company looked to Kontainer to support brand guide transformation and future-proof content distribution across teams worldwide.
Kontainer DAM supports Ricola’s tone of voice —Friendly, Mighty, Surprising, Knowledgeable—through clarity, structure, and ease of use.