Description
How Kontainer supports your Amazon listings
Amazon Seller Central creates and updates listings in bulk through category-specific spreadsheet templates (“Add Products via Upload”). Kontainer does not connect to Seller Central through an API. Instead, Kontainer prepares the content for your upload:
- Product data: Kontainer builds an export from PIM whose columns match the Amazon template you use. The export is developed to your requirements and saved as a reusable template. Parent/child variant structures are supported on request.
- Images: Amazon fetches listing images from a public URL. Kontainer CDN links give each image one, and Download Templates deliver the right format, size and colour space.
- Upload: Upload the file in Seller Central, where Amazon checks it and reports any errors.
This solution covers product content and images. It does not synchronise orders, stock levels or fulfilment.
Benefits
Benefits of the integration between Amazon Marketplace and Kontainer
✔ One “single source of truth” for product data and images
✔ Export columns that match your Amazon category template
✔ Reusable export templates per category or marketplace
✔ Images in the right format, delivered as public CDN links
✔ Variants and several languages from one product record
✔ Large exports run as background jobs
✔ No API development needed
Features
Features of the integration between Amazon Marketplace and Kontainer
✔ Excel/CSV export developed to match your Amazon template
✔ Saved export templates per category or marketplace
✔ Parent/child variant structure on request
✔ Variant-level data (size, colour, etc.)
✔ Images as CDN links or bundled files
✔ Download Templates for Amazon image requirements (format, size, colour space)
✔ Product text in several languages, e.g. for Amazon.de, Amazon.fr and Amazon.nl
Why?
Why is a tailored export from Kontainer PIM to Amazon Marketplace important?
Amazon requires complete, category-specific data and images it can reach. Kontainer gives you one place to prepare both, and an export that fits the Amazon template you use, so you avoid copying data between files.
Amazon checks the file when you upload it in Seller Central. If you want automatic synchronisation through Amazon’s Selling Partner API, Kontainer’s open REST API makes it possible to build it with us.
Use Cases
Typical use cases
- Brands onboarding products to Amazon with high data quality requirements
- Companies with complex catalogs, many attributes and variants
- Teams selling on several European Amazon marketplaces, such as Amazon.de, Amazon.fr and Amazon.nl
- E-commerce and marketing teams reusing the same product data for webshop and Amazon
- Organizations that want one export setup per category or marketplace
Support
Links and Support
Read more in the helpdesk:
Contact our support team for help with setup, customizations, or best practice advice.
You can write to us at support@kontainer.com
FAQ
Does Kontainer offer a direct Amazon integration?
Kontainer does not provide a standard API integration with Seller Central. Kontainer prepares product data and images for Amazon’s bulk upload, and a direct API integration can be developed on request.
How do I get products from Kontainer into Amazon?
Export the product data from Kontainer PIM in the layout of your Amazon category template and upload the file in Seller Central. Amazon then checks the file and reports any errors.
Can I use different exports per category or market?
Yes. Kontainer develops the export to your Amazon templates and saves it as a reusable export template, so you can have one per category or marketplace.
How do images get to Amazon?
Amazon’s templates take image URLs. Use Kontainer CDN links, and set format and size in a Download Template.
Does it handle variants and several languages?
Yes. Product data can be exported at variant level and per language, and parent/child structures are supported on request.
Does Kontainer validate the file against Amazon’s rules?
No. Amazon checks the file when you upload it in Seller Central and reports any errors.
Does it work for large catalogs?
Yes. Large exports run as background jobs, and you are notified when the file is ready.
Does it require technical setup?
An admin sets up the export and download templates. Kontainer support enables the Import/Export function and develops the Amazon-specific export with you. No API integration is needed.