Description
Content and commerce, each in the system built for it
Centra is a headless commerce platform for fashion and lifestyle brands that sell direct to consumers, to wholesale buyers and through marketplaces from one backend. It handles products, prices, stock, markets and orders, and leaves the storefront experience to the brand.
That makes the content behind the storefront the brand’s own responsibility. Kontainer DAM & PIM holds the approved imagery, video and product information, and Centra uses it to present products in every market. Connected through the Kontainer API, product media and data stay in step with the commerce platform instead of being uploaded twice. Read more about Kontainer PIM.
For your teams, that means one place to approve and update visuals, and one product story whether a shopper meets it in a webshop, a lookbook or a wholesale showroom.
Benefits
What fashion brands gain from connecting Kontainer and Centra
✔ Collections go live faster
Move approved imagery and product content to your storefronts as soon as a collection is ready.
✔ One library for every storefront
Serve the same visuals to all markets, brands and sites running on Centra.
✔ Content that follows the variant
Keep images and videos tied to the right style, colour and size.
✔ Fast, flexible front ends
Deliver images as CDN links that headless storefronts and apps can use directly.
✔ Less double handling
Stop uploading the same photos to the DAM, the commerce platform and the wholesale tools.
✔ Consistent B2C and B2B presentation
Give retail customers and wholesale buyers the same up-to-date visuals.
Features
What the Centra integration covers
✔ Product media from Kontainer DAM
Approved images and videos, linked to products and variants for use in Centra.
✔ Product data from Kontainer PIM
Names, descriptions, materials, attributes, article numbers and categories prepared for the commerce platform.
✔ Delivery through the Kontainer API
Data and files are exchanged via the Kontainer API, with scope and direction agreed for your set-up.
✔ CDN-hosted images
Stable image links served through Kontainer’s CDN for digital assets, built for fast-loading storefronts.
✔ Variant-aware mapping
Link media and data per style, colour and size, so every variant shows its own visuals.
✔ Multi-market content
Use localised product texts for the markets and languages you sell in.
Why?
Keep the storefront lean and the content in one place
Headless commerce gives brands freedom over the storefront, but it also moves the content question out of the platform. Somewhere else has to hold the photography, the product stories and the approvals behind them. Kontainer is built for exactly that job.
With Kontainer as the Single Source of Truth for imagery and product content, designers, merchandisers and developers work from the same approved material. Developers connect to one API instead of building file handling into every storefront.
The same library can also support the rest of your fashion setup: B2B showrooms through Le New Black, marketplaces through Tradebyte, or ERP systems such as SPY. Learn more about Kontainer for fashion brands.
Use Cases
Who uses Kontainer and Centra together, and how
- Fashion brands selling direct
Run webshops in several markets with the same approved visuals and product content. - Brands with a wholesale business
Give B2B buyers the same current imagery that consumers see. - Multi-brand groups
Share one media library across brands and sites on a single commerce backend. - Front-end developers and agencies
Build headless storefronts that fetch images and data from one reliable source. - Merchandising and e-commerce teams
Launch collections, drops and campaigns without chasing files. - Creative and photo teams
Deliver finished shoots once and know they reach every storefront.
Support
Get started with Centra + Kontainer
Contact our team to talk about how Kontainer DAM & PIM and Centra can work together in your set-up. We help with scoping, data mapping and best practice for fashion commerce.
You can write to us at support@kontainer.com
Read more about our API in our Helpdesk, or explore Kontainer’s other marketplace integrations.
*Please note that the integration may involve costs. Contact us for more information and for a non-binding, tailored quote.
FAQ
What does the Centra integration with Kontainer do?
It connects the product imagery and product data you manage in Kontainer DAM & PIM with your Centra set-up, so storefronts and sales channels use the same approved content.
Does the integration replace Centra’s product catalogue?
No. Centra continues to handle products, prices, stock and orders. Kontainer supplies the media and enriched product content around them.
Which content can be used from Kontainer?
Typically images, videos, product names, descriptions, attributes, article numbers and variant information. The exact scope is agreed during set-up.
Can headless storefronts use the images directly?
Yes. Images can be delivered as stable links through Kontainer’s CDN, so custom storefronts and apps can load them without handling the files themselves.
Do we need a separate Centra agreement?
Yes. Centra is a separate platform with its own agreement. Kontainer provides the content layer, while Centra runs the commerce.
Can the same content also serve wholesale and marketplaces?
Yes. Because the library is central, the same visuals and product data can also support B2B showrooms, marketplaces and other channels connected to Kontainer.
What does the integration cost?
The effort depends on your data, your Centra set-up and the scope you need, so the integration may involve costs. Contact us for a non-binding, tailored quote.