Description
Better feeds start with a better source
Channable lets e-commerce teams import product data from any source, shape it with a rule system and export it to thousands of marketplaces, ad platforms and comparison sites. How good each feed is depends on what goes in.
Kontainer DAM & PIM is where product information and digital media are collected, enriched and approved. Connected to Channable, it becomes the source for your feeds: names, descriptions, attributes, variants and image links flow in from one place, while Channable’s rules take care of the channel-specific formatting. Read more about Kontainer PIM.
That means fewer feed errors, less time spent patching data inside Channable, and the same product story whether a shopper meets it in a Google Shopping ad, on a marketplace or in a comparison engine.
Benefits
What you gain from combining Kontainer and Channable
✔ Cleaner feeds from the start
Channable’s rules work on complete, standardised product data instead of fixing gaps one channel at a time.
✔ Images that are ready for every channel
Supply approved image links, so ads and listings show the right product shot rather than whatever was uploaded last.
✔ Faster channel rollouts
Add a new marketplace or ad channel in Channable without rebuilding your product content.
✔ Less duplicate maintenance
Update a description or an image once in Kontainer and let the change follow through to your feeds.
✔ Consistent multilingual content
Feed localised texts into country-specific feeds from one library.
✔ A stronger basis for advertising
Dynamic ads and product campaigns draw on accurate attributes, variants and visuals.
Features
What the Channable integration covers
✔ Product data as a feed source
Names, descriptions, attributes, identifiers, categories and variants from Kontainer PIM, delivered in a structure Channable can import.
✔ Image and file links from Kontainer DAM
Stable links to approved images and videos, served through Kontainer’s CDN for digital assets.
✔ Delivery through the Kontainer API
Data is made available through the Kontainer API, with scope and format agreed for your set-up.
✔ Identifier-based matching
Connect media and data through article numbers and shared identifiers, so each item in a feed gets the right visuals.
✔ Rules and templates stay in Channable
Keep using Channable’s rule system, channel templates and quality checks on top of the data from Kontainer.
✔ Multi-market support
Use localised product information for feeds that target different countries and languages.
Why?
One product source behind every channel
Feed management is a balancing act: every channel wants its own fields, formats and image rules, while the product itself has not changed. Channable handles the channel side with rules and templates. Kontainer handles the product side.
With Kontainer as the Single Source of Truth, the product team, the creative team and the people running feeds all work from the same information. Nothing has to be re-typed into a feed tool, and nothing drifts out of date because it lives in two places.
The same data can also feed your other sales channels, such as marketplaces through Tradebyte or your webshop via the Shopify connector. Explore Kontainer’s marketplace integrations.
Use Cases
Who uses Kontainer and Channable together, and for what
- E-commerce and feed managers
Build and maintain feeds for marketplaces and comparison sites from one maintained product source. - Performance marketing teams
Run Google Shopping, social and retail media campaigns with accurate product data and approved visuals. - Brands selling through retailers
Keep the product information that retailers receive in step with what your own channels show. - Multi-country retailers
Use localised product content to power feeds per market and language. - Product and content teams
Improve data quality once in Kontainer and see the effect in every feed. - Agencies
Work from a client’s approved product data and imagery instead of collecting files by email.
Support
Get started with Channable + Kontainer
Contact our team to talk about how Kontainer DAM & PIM and Channable can work together in your set-up. We help with scoping, data mapping and best practice for product feeds.
You can write to us at support@kontainer.com
Read more about our API in our Helpdesk, or explore Kontainer’s other marketplace integrations.
*Please note that the integration may involve costs. Contact us for more information and for a non-binding, tailored quote.
FAQ
What does the Channable integration with Kontainer do?
It makes the product data and approved images you manage in Kontainer DAM & PIM available as a source for your Channable feeds, so channel exports start from consistent, up-to-date content.
Which channels can I feed with Channable?
Channable connects to thousands of marketplaces, ad platforms and comparison sites. The channels you use depend on your Channable set-up. Kontainer supplies the product content behind them.
Which data can Channable use from Kontainer?
Typically product names, descriptions, attributes, identifiers, categories, variants and links to approved images and videos. The exact scope is agreed during set-up.
Do we need a separate Channable account?
Yes. Channable is a separate platform with its own subscription. Kontainer provides the product content, while Channable handles rules, channel templates and exports.
Can we keep using Channable’s rules?
Yes. Rules, templates and quality checks stay in Channable. Kontainer improves the data they start from, so fewer corrections are needed.
Can the same content be used outside Channable?
Yes. Because the content lives in one place, the same product data and images can also feed your webshop, marketplaces and other integrations from Kontainer.
What does the integration cost?
The effort depends on your data, your Channable set-up and the scope you need, so the integration may involve costs. Contact us for a non-binding, tailored quote.