Description
Translate your DAM and PIM content with DeepL
With the DeepL integration, you can translate the texts you already manage in Kontainer using DeepL’s AI translation.
DeepL is used for translation only. It does not write new texts or generate descriptions from images – it takes the text that is already in your fields and translates it into the languages you need.
In the PIM, you can translate product names, descriptions, specifications and other text fields across your products and variants. In the DAM, you can translate the texts attached to your assets, such as descriptions, alt texts and other metadata fields.
Kontainer remains the central place where your source texts and translations are stored, maintained and shared with your channels.
Benefits
Multilingual content without the copy-paste
✔ Translate where your content lives
Translate product and asset texts directly in Kontainer instead of exporting, translating and importing them again.
✔ Reach more markets faster
Make product information available in new languages in a fraction of the time it takes to translate manually.
✔ Consistent product information across languages
Translate from the same approved source text in Kontainer, so every market works from the same product data.
✔ High-quality AI translation
Use DeepL’s specialised translation models, known for natural-sounding translations across 100+ languages.
✔ Stay in control
Every translation can be reviewed and edited manually before it is published to your channels.
✔ One source for all channels
Translated texts are stored in Kontainer and can be used in your webshop, product feeds, portals and other integrations.
Features
Translation built into your DAM and PIM
✔ Translate PIM text fields
Translate product names, descriptions, specifications and other text fields in the PIM with a single click on the Translate button.
✔ Translate DAM texts
Translate descriptions, alt texts and other text-based metadata on your images, videos and documents.
✔ 100+ languages
Translate into the languages DeepL supports, from major European languages to Asian and other global languages.
✔ Manual editing
Adjust wording, terminology or tone manually after translation – the translated text is a normal field value in Kontainer.
✔ Translation only – by design
DeepL translates existing text. It does not generate new copy or describe images. For text generation, Kontainer supports a range of other AI providers.
Why connect DeepL with Kontainer?
Translation belongs where your product data is
For many companies, translation is one of the most time-consuming parts of launching products in new markets.
Texts are often exported to spreadsheets, sent to translators or pasted into translation tools one by one – and then copied back again. Every handover takes time and increases the risk of errors and outdated versions.
With DeepL connected to Kontainer, translation happens in the same place as the rest of your product information and digital assets.
Imagine, for example, launching a new collection in five markets. Instead of handling hundreds of product descriptions in separate files, your team translates them directly in the PIM, reviews the result and publishes the product data to every channel from Kontainer.
The result is faster time-to-market and one consistent source of truth in every language.
Use Cases
From product launch to global asset libraries
- E-commerce
Translate product names, descriptions and specifications for webshops and marketplaces in multiple markets. - Market expansion
Make your existing product catalogue available in new languages when you enter new countries. - Product launches
Translate new products and collections quickly so every market can launch at the same time. - Accessibility
Translate alt texts on your assets, so images are accessible to users in every language. - Sales and distributors
Give international sales teams, retailers and distributors product information in their own language. - Asset metadata
Translate descriptions and other metadata in the DAM, so colleagues in every market can find and understand your assets.
Support
Links and Support
Contact Kontainer’s customer service to learn more about the integration between Kontainer DAM & PIM and DeepL.
We are happy to help with setup, training, and best practices.
Please write us at support@kontainer.com
You can read more about translation and AI in the PIM here, or just browse our Helpdesk.
FAQ
DeepL is an AI translation service from Germany. It offers specialised language models for translating text and documents between more than 100 languages and is used by businesses worldwide.
The integration lets you translate texts in Kontainer DAM & PIM with DeepL. You can translate product information in the PIM and asset texts such as descriptions and alt texts in the DAM.
No. In Kontainer, DeepL is used for translation only. It translates existing text but does not write new product copy or generate descriptions from images. For text generation, Kontainer supports other AI providers.
You can translate the text fields in your PIM, such as product names, descriptions, specifications and other product information, across products and variants.
You can translate text-based information on your assets, such as descriptions, alt texts and other metadata fields.
DeepL supports more than 100 languages. Which languages you translate into depends on the languages set up in your Kontainer.
Yes. Translated texts are saved as regular field values in Kontainer and can be reviewed and edited manually at any time.
Contact Kontainer’s customer service to hear how DeepL is set up for your Kontainer and what is required on your side.