MASTER DATA MANAGEMENT

Trusted data. Faster growth.

Kontainer project list showing architecture projects with collection, data completeness score and image for each project

Bring products, projects, suppliers and all the files that belong to them into one central place. Kontainer turns scattered spreadsheets and disconnected systems into one trusted source of truth, so every team, channel and partner works from the same, correct information.

More automation, data control and compliance.
Malene H. Stokholm

Malene H. Stokholm

Head of Int. E-commerce & Marketing

Malene H. Stokholm

One source of truth

Products, projects, suppliers, images and documents in one trusted place

Higher data quality

Validation rules and completeness checks catch errors before your customers do
Kontainer - Cloud Based

Faster time to market

Collect, enrich and approve in one workflow and launch on every channel sooner
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Consistent everywhere

Webshops, marketplaces, print, sales and partners fed from the same source
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Ready for new markets

Translations, local content and multi-language support, with AI or manually
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Built for AI

Clean, structured data that makes AI texts, search and automation reliable
WHY MASTER DATA MATTERS

Scattered data costs you time and money

When the same information lives in spreadsheets, inboxes and different systems, the copies drift apart. The result: wrong information, outdated documents and delayed launches.

Poor data quality can cost organizations a lot of money. Master data management fixes the problem at the root, so your most important data is correct and consistent from the start.

  • Fewer errors and less rework
  • Less time spent searching
  • Decisions based on data everyone trusts
Read the MDM guide
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Harbor District project in Kontainer with core and local data, translations in English, German and Danish, access for HQ, local teams and partners, and multi-channel output
BUILT FOR GROWTH

Grow into new markets without starting from scratch

Expanding into a new country, language or business area should not mean rebuilding your data. With all master data structured in one place, adding a new market is a matter of enriching what you already have.

  • Manage translations and local content in all your languages, with AI or manually
  • Keep market-specific information next to your core data
  • Give local teams, subsidiaries and partners access to exactly what they need
  • Add new teams, markets and systems without losing control

Because Kontainer combines master data management with Digital Asset Management, your data and the images, videos and documents that belong to it stay linked, and go out together, in the right language, to the right people.

Why combine DAM and PIM
  • +300Custom integrations
  • +150MDaily shared data lines
  • 24/7Access for teams and partners worldwide
AI NEEDS GOOD DATA

Clean master data makes AI work for you

AI is only as good as the data behind it. With a solid master data foundation in Kontainer, AI takes over the most time-consuming tasks while your team stays in control of quality and approval.

  • Generate on-brand texts and descriptions with OpenAI, Gemini or other LLMs
  • Translate automatically, for example with your own DeepL account
  • Create AI tags and alt text for better search, accessibility and SEO
  • Work with your data and files directly from AI assistants via MCP

And as more AI agents access business systems directly, accurate master data decides whether your business is represented correctly.

Explore AI features
AI at the centre of Kontainer master data, structuring data, ensuring quality, managing translations and project information, linking assets and reusing data across markets and channels
"In Kontainer, we avoid errors and work consistently across the organization."
Ole Kølby

Ole Kølby

Head of Operations

Ole Kølby
Laptop showing a data dashboard with bar charts, completion rates, line graphs and a pie chart
MORE THAN PRODUCT DATA

Master data for products, projects and places

Master data is not only item numbers and prices. Manufacturers manage variants, spare parts and supplier part numbers. Architects manage project references. Hotels and venues manage rooms, amenities and activities. Kontainer gives every type of master data a structured home, together with the photos, drawings and documents that bring it to life.

  • Manufacturing, wholesale and distribution
  • Retail, e-commerce and fashion
  • Furniture, design and interior
  • Tourism, hospitality and leisure
  • Architecture, engineering and construction
  • Healthcare and life sciences
See client cases
GOVERNANCE & COMPLIANCE

Clear responsibilities, reliable data

Workflows, user roles and permissions define who creates, reviews and approves data, so quality no longer depends on chasing colleagues by email.

A governed, traceable data foundation also makes regulatory requirements far easier to meet, from safety and ingredient information to sustainability data and the EU’s upcoming Digital Product Passport.

  • Roles, permissions and approval workflows
  • Validation rules and completeness scoring
  • ESG and sustainability data next to your product data
Read about ESG & CSRD
Kontainer DAM & PIM permissions and market access controls for healthcare
Kontainer PIM connecting product data to webshops, marketplaces and other systems
CONNECTED BY DESIGN

Feed every system from one source

Kontainer connects to your ERP, webshop, marketplaces, print tools and other business systems. Use ready-made connectors for platforms like Shopify, Shopware and Amazon, or the open API for custom integrations.

Your master data flows automatically to everywhere it needs to be, and stays consistent no matter how many channels, markets and partners you add.

See all integrations
Jette J.

Jette J.

IT Manager

"I find that Kontainer is easy and safe to use in our daily tasks."

Rated 5 out of 5 on G2
Justin W.

Justin W.

CEO, Founder

"It's so intuitive, well-designed... 3 years in and we're thrilled"

Rated 4.5 out of 5 on G2
Charlotte S.

Charlotte S.

Web Manager

"Many useful features for people inside and outside the organization"

Rated 5 out of 5 on G2
Claudia F.

Claudia F.

HR Business Partner

Kontainer is a super tool to enhance business processes, enhance profitability & deliver great support for partners and salesmen.

Rated 4.5 out of 5 on G2
Edwardo C.

Edwardo C.

Event UX Manager

"In addition to the user friendly platform, the tech support is really quick to responding."

Rated 5 out of 5 on G2
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Next-level organization, automation, and more.

Get a 30-minute personal presentation

See how Kontainer can simplify file and data management so that you can focus on your goals. We will show you:

  • How Kontainer fits your needs
  • Inspiration from other customers similar to you
  • Platform features and functionality
  • Best practices and considerations regarding DAM & PIM
  • Answers to any questions you may have

 

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Jesper Sandberg, DAM and PIM
SOLUTIONS THAT MATCH YOUR NEEDS

+20 years of experience with data, ERP and webshops

Kontainer has its roots in Copenhagen, Denmark, and a mission to support companies’ growth by simplifying and streamlining data and file management.

We help you map where your data lives today, define what “complete” means for your business, and connect one central platform to all your channels, without losing the personal touch. Contact Jesper Sandberg at js@kontainer.com for a chat about your solution.

How implementation works
ikon 1

Collect & clean

Import from ERP, suppliers and spreadsheets. Remove duplicates and standardize formats.
ikon 2

Enrich & govern

Add texts, translations, images and files. Validate and approve with clear ownership.
ikon 3

Distribute & grow

Publish to webshops, marketplaces, print, sales and partners, and add new markets with ease.

FAQs: Master data management

What is master data management?

Master data management (MDM) means keeping your most important business data, such as products, customers, suppliers and projects, in one central, trusted place. The data is cleaned, enriched and kept consistent, and then shared with every system and channel that needs it, so everyone works from the same information.

What is the difference between MDM and PIM?

MDM is the broader discipline of managing all types of master data across an organization. Product Information Management (PIM) focuses on product data and on enriching it for sales and marketing channels. For most companies that sell products, a PIM covers the master data that matters most day to day, and combined with a DAM it also manages the images and documents that belong to each product.

What are examples of master data?

Typical examples are product data such as item numbers, attributes, variants and prices, supplier data, and project or property data such as references, buildings or hotels. Master data is relatively stable and is used by many processes, unlike transactional data such as orders and invoices.

Why combine master data with DAM?

Data and files belong together. When product or project data lives in the same platform as the images, videos, datasheets and manuals that belong to it, everything stays linked, up to date and ready to be shared in one go.

How does AI support master data management?

AI can automate many time-consuming tasks, including writing product descriptions from structured attributes, translating content, tagging images, generating alt text and finding duplicates. AI works best on clean, structured data, so a solid master data foundation is what makes AI results reliable.

Which companies benefit from master data management?

Any company that maintains the same information in several systems, sells through multiple channels or markets, or works with many products, variants, projects or languages. Common industries include manufacturing, retail and e-commerce, wholesale, fashion, furniture, tourism and hospitality, and architecture and construction.

How do I get started?

Start by mapping where your key data lives today and which channels need it. Define which fields are required, who owns which data, and what complete means for you. Then centralize the data in Kontainer and connect it to your channels. Our team guides you through every step.

How long does implementation take?

Most companies go live within 4–12 weeks, depending on data complexity, integrations and catalog size.

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