Customer case: Baum und Pferdgarten

Baum und Pferdgarten creates better customer experiences with the Kontainer DAM

Every successful, growing company will find that administration and distribution tasks are time-consuming, and will grow the same way the organization grows with an increase in both customers and resellers.

Baum und Pferdgarten is one of Denmark’s leading fashion brands, and their coveted collections can be found in department stores and retailers in more than 25 countries.

Customer case: Baum und Pferdgarten

Baum und Pferdgarten creates better customer experiences with the Kontainer DAM

Baum und Pferdgarten is one of Denmark’s leading fashion brands, and their coveted collections can be found in department stores and retailers in more than 25 countries.

Lack of overview led to errors

Create structure over your graphic material with a DAM system

It requires a great overview to manage and update the many product images, videos and lookbooks that must be distributed around the company every day and on to retailers, magazines, press staff and other users. Therefore, Baum und Pferdgarten has for over 10 years used the DAM system Kontainer, which helps the company to quickly and easily distribute graphic material around to relevant people, while minimizing the risk of errors.

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"We save a lot of time, and we have ensured that no material disappears."

Teis Bruun / CEO / Baum und Pferdgarten

MAKE YOUR EVERYDAY LIFE EFFICIENT WITH A DAM SYSTEM

Minimize errors with a streamlined folder structure

The folder structure and the ability to streamline file search and segmentation were only the first steps in the implementation of Kontainer. The second part has consisted of the distribution part itself, where content must be distributed to both partners, customers and the press.

“Before Kontainer, our material was usually uploaded to a drive, which meant there were no structure since everyone had their own system and folder order. It was therefore crucial for us to have a limited, secure area in a user-friendly system, where we could store our digital content and thus ensure that we always use the right material that is up to date.”

Teis Bruun / CEO / Baum und Pferdgarten

From 10 minutes to 10 seconds

Timesaving integrations

Baum und Pferdgarten has, according to Teis Bruun has made their work life more efficient by connecting several systems with Kontainer. It has automated many manual tasks, which among other things makes it faster for the company to update image material on their web shop. It is especially the integration possibilities and the good search and segmentation opportunities that are highlighted as advantages of using the system for distribution of material

The integration options have made it possible to minimize time to market for the successful fashion brand, as well as helped the company to great time savings, better customer service and an optimized internal workflow.

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"We are in a creative business; we therefore have a large need to produce a lot of digital content. Which usually comes in large files that need to be reworked, named and used in a billion different contexts. It has systematized, automated a lot of these tasks and saves us a lot of time every single day."

Teis Bruun / CEO / Baum und Pferdgarten

automates your manual tasks

Kontainer does the work for you

“Now that we have an online integration with our ERP-system, it automatically feeds our images over on the platform, which means all information such as tags, descriptions, and product names. This means that we do not have to sit and spend 4-5 days making a portal ready for a season, but instead it is ready the second the last image is processed and uploaded into Kontainer.

In our everyday life, there is just no time to sit and enter the information in the different systems. Once you have an image ready and named it correctly, we shouldn’t have to move it around in different systems – it must happen fully automatically! It’s therefore very efficient, and it’s also a guarantee that it’s done correctly in the right quality, so we can always be on the relevant platforms.”

Teis Bruun / CEO / Baum und Pferdgarten

All-in-one system

Streamlines your workflows

The integrations with the many portal solutions have contributed with great time savings in their work life. Time that their employees can spend elsewhere. With Kontainer’s DAM-system it’s possible to implement Release Date Management. This feature allows you to specify the date of when a collection is automatically released to the agents, retailer, the press and other recipients.

With an improved and organized platform of files and graphic material, Kontainer has helped Baum und Pferdgarten when retailers, magazines, press staff and product developers need to find the right image or video for a campaign.

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“We have minimized the risk of errors. We have a very efficient process where Kontainer saves us a lot of time and energy that our employees can use to develop products instead.”

Teis Bruun / CEO / Baum und Pferdgarten

USE YOUR RESOURCES CORRECTLY

Better organization creates better customer experiences

“Our customers have a portal solution with their own login to Kontainer, so they only have access to the folders, images and videos that they need. Our own department such as PR and marketing have access to some other things, and this is how you can assign specific access depending on who needs what,

Their many integration options and the good user experience mean that we can constantly expand the use of the system. It’s a good product, so there aren’t any challenges with it, if there is the slightest, Kontainer provides a very good service organization, which is always ready to help. we feel that we are in good hands with Kontainer, and that we get a lot out of the system.”

Explains Teis Bruun, who has noticed an improvement in the workflow with Kontainer.

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