Baum und Pferdgarten creates better customer experiences with the Kontainer DAM

It requires a great overview to manage and update the many product images, videos and lookbooks that must be distributed around the company every day and on to retailers, magazines, press staff and other users. Therefore, Baum und Pferdgarten has for over 10 years used the DAM system Kontainer, which helps the company to quickly and easily distribute graphic material around to relevant people, while minimizing the risk of errors.

Baum und Pferdgarten has, according to Teis Bruun has made their work life more efficient by connecting several systems with Kontainer. It has automated many manual tasks, which among other things makes it faster for the company to update image material on their web shop. It is especially the integration possibilities and the good search and segmentation opportunities that are highlighted as advantages of using the system for distribution of material

The integration options have made it possible to minimize time to market for the successful fashion brand, as well as helped the company to great time savings, better customer service and an optimized internal workflow.

“Now that we have an online integration with our ERP-system, it automatically feeds our images over on the platform, which means all information such as tags, descriptions, and product names. This means that we do not have to sit and spend 4-5 days making a portal ready for a season, but instead it is ready the second the last image is processed and uploaded into Kontainer.

In our everyday life, there is just no time to sit and enter the information in the different systems. Once you have an image ready and named it correctly, we shouldn’t have to move it around in different systems – it must happen fully automatically! It’s therefore very efficient, and it’s also a guarantee that it’s done correctly in the right quality, so we can always be on the relevant platforms.”

“Our customers have a portal solution with their own login to Kontainer, so they only have access to the folders, images and videos that they need. Our own department such as PR and marketing have access to some other things, and this is how you can assign specific access depending on who needs what,

Their many integration options and the good user experience mean that we can constantly expand the use of the system. It’s a good product, so there aren’t any challenges with it, if there is the slightest, Kontainer provides a very good service organization, which is always ready to help. we feel that we are in good hands with Kontainer, and that we get a lot out of the system.”