Customer case: GOSH Copenhagen

The Danish beauty company, Gosh Copenhagen, has created a better overview of their graphic material and made everyday life easier and more manageable for both customers and employees with the flexible, user-friendly and integration-optimized Kontainer DAM system, which helps the company to minimize errors, save time and make better use of employees’ resources.

Time and money should be spent correctly

Gosh Copenhagen has been around since 1945 and today produces cosmetics and personal care for consumers worldwide. With both head office and factory in Denmark, the products are currently produced and distributed to more than 80 countries, which include everything from makeup and fragrances to hair care, skin care, body care and medicine.

In other words, it is a comprehensive organization, where countless images, videos, presentations, manuals and guides are distributed every day among many people, departments and customers.

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minimize time to market

“We see that time to market has become significantly lower, our material is distributed much faster, from the time we upload it, until the customer receives an email that there is new material in the image bank that they can use.

We thereby minimize errors and create a better product overall. Things should preferably happen automatically, and Kontainer has solved that! Material can be searched quickly and it can be distributed quickly. The platform is nicely set up, really easy to navigate around. It benefits both us and our customers, and therefore it has been a good investment for us!”

David B. Rohof / Digital Media Manager / GOSH Copenhagen

"We needed a system that enabled decisions to be executed quickly and that was easy for customers to use so that they actually wanted to go in and update the material. We have that with Kontainer."

David B. Rohof

Digital Media Manager, GOSH Copenhagen

A SYSTEM THAT DEVELOPS AND ADAPTS TO THE COMPANY

“With Kontainer, you start by choosing which fields you want to describe your material, it just lays the foundation for the rest of the experience to be a success on the platform. For example, we have chosen to be able to name the images after our EAN codes, which makes it super easy to make extracts.

If you need material for a product, just write the EAN code and all the material associated with that product will appear. You can enter several EAN codes at a time and use assortment lists, so you can quickly search for 30 products at once. It saves time and minimizes the risk of us making mistakes.”

David B. Rohof / Digital Media Manager / GOSH Copenhagen

"One of the best things about Kontainer is that they keep optimizing and developing. They listen to us a lot and are always optimistic. We feel like they keep delivering a new product to us."

David B. Rohof

Digital Media Manager, GOSH Copenhagen

SIMPLIFY PROCESSES FOR BOTH YOU AND YOUR CUSTOMERS

“We are pleased with the segmentation function, which makes it possible to choose exactly which people should have access to certain materials. This benefits our customers since we can keep track, while customers only see the things they need and can quickly find the relevant material. And then it’s just great knowing that Kontainer can handle all file formats and that it’s so easy to navigate around.”

David B. Rohof / Digital Media Manager / GOSH Copenhagen

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Imagebank for markering and PR for brandguides

tailor-made solutions

With Kontainer, David feels that the company has found a DAM system that is constantly evolving and that is adapting to GOSH’s needs when new challenges arise. GOSH has thus made use of functions in Kontainer, which have been developed after the start of the collaboration.

“We also have a webshop, where we have to maintain our graphic material, where we have made an integration between the two, so that the images are downloaded from Kontainer and uploaded automatically to our website. In this way, we ensure that the things we have in the image bank are also the things we have on the web.”

David B. Rohof / Digital Media Manager / GOSH Copenhagen

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