WHERE FORKLIFT MEETS KONTAINER

Brand Guide and Asset Bank for CLARK

Company name: CLARK Material Handling Company
industry: Material Handling Equipment
headquarters: Flower Mound, Texas, USA

CLARK has built forklifts since 1917 and is known worldwide as the original forklift brand. With Kontainer as their Digital Asset Management (DAM) solution, CLARK gives its teams, dealers and partners in the US and Europe self-service access to the brand guide, product brochures, videos and images in one place.

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1917Founded
+450Locations worldwide
94Countries

CLARK COMPANY PROFILE

Building Forklifts for More Than 100 Years

CLARK traces its roots to the first internal combustion-powered industrial truck, built in Buchanan, Michigan in 1917. Today CLARK Material Handling Company designs and sells electric and combustion forklifts, pallet jacks, reach trucks, order pickers and tow tractors, with its global headquarters in Flower Mound, Texas.

The equipment is sold and serviced through a dealer network of more than 250 locations in North America and over 450 locations in 94 countries. With a product range that broad, a consistent brand and up-to-date product material matter in every market.

To keep it all in one place, CLARK uses Kontainer DAM as its brand guide and product line asset bank.

Historic black-and-white photo of an early CLARK forklift carrying a rack of metal parts in a factory

Kontainer is where our brand guide, brochures, videos and images live. Our teams, dealers and partners in the US and Europe can find what they need themselves and share even large files with a link.

Derek Box

Head of Marketing, CLARK

Rows of black and lime-green CLARK forklifts lined up in a warehouse

The Challenge

One Brand, Many Product Lines and Markets

CLARK has a broad product range and works with a lot of material: brochures, flyers, promotion material, product images and video. Teams, dealers and partners in the US and Europe all need the latest version, and the files can be large.

Without a shared place to go, people have to ask for files, and it gets harder to keep the CLARK brand consistent. CLARK needed a simple platform where everyone could find the right material themselves.

The Solution

A Brand Guide and Product Bank People Can Use Themselves

CLARK uses Kontainer as a living brand guide and as an asset bank for each product line. Brochures, flyers, promotion material, videos and images are organised in a clear folder structure, so the right material is easy to find.

User groups and shared access give teams, dealers and partners the access they need, and nothing more. It is a self-service platform: users search, preview and download on their own.

Large files, such as product videos, can be shared by link, which makes file transfer between the US and Europe simple.

Warehouse worker holding a tablet with a CLARK product specification sheet, with a forklift in the background

Key Kontainer Features Used by CLARK

Digital Asset Management

Our PIM system includes a state of the art user-friendly Digital asset management - DAM system.

Brand Guides & Landingpages

Kontainers built-in page editor lets you design your own landing pages, press sites, brand guides, etc.

Design & UI

Branded, intuitive interface that feels like your own

Global asset access

Share files worldwide worry-free with approval workflows, versioning and user-/group-specific access.

Send large files through link

Select and send large files by mail via. links

Video Download Templates

Automatically convert videos to different formats, resolutions, aspect ratios, frame rates, and qualities directly at download.

File & video preview (+100 formats)

Preview .eps, .tiff, .ai and over 100 other file formats with auto-generated thumbnails in Kontainer

Advanced search and filter

Search filters that allow detailed search criteria based on tags, metadata and AI

User Permissions

Detailed user access control that ensures either view, download, edit or delete rights to specific files and data.

The Gains

Self-Service Access, Consistent Brand, Less Back-and-Forth

Teams, dealers and partners can find brochures, videos and images themselves, instead of asking for them.

The CLARK brand stays consistent across product lines and markets, because everyone works from the same material.

Large files are easy to send, and the platform has room to grow as new product lines and campaigns are added.

Other Client Cases

Next-level organization, automation, and more.

Get a 30-minute personal presentation

See how Kontainer can simplify file and data management so that you can focus on your goals. We will show you:

How Kontainer fits your needs
Inspiration from other customers similar to you
Platform features and functionality
Best practices and considerations regarding DAM & PIM
Answers to any questions you may have

Kontainer customer support agents

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Brand Guide and Asset Bank for CLARK

Building Forklifts for More Than 100 Years

One Brand, Many Product Lines and Markets

A Brand Guide and Product Bank People Can Use Themselves

Self-Service Access, Consistent Brand, Less Back-and-Forth

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