DANISH RED CROSS x KONTAINER DAM

Trusted Visual Content Management for Humanitarian Work

The Danish Red Cross handles sensitive imagery of people in vulnerable situations every day. Kontainer’s Digital Asset Management (DAM) platform gives them one secure place to store, approve, and distribute every asset — so consent, compliance, and care are never left to chance.

"Kontainer gives us an overview of our images and ensures that the images used are approved and comply with the regulations."

Signe Reeholm

Head of Engagement, Red Cross

DANISH RED CROSS x KONTAINER DAM

Trusted Visual Content Management for Humanitarian Work

"Kontainer gives us an overview of our images and ensures that the images used are approved and comply with the regulations."

Signe Reeholm

Head of Engagement, Red Cross

Key Kontainer features used by Red Cross

Design & UI

Branded, intuitive interface that feels like your own

SSO & user permissions

Secure, global differentiated access for all stakeholders

Built-in options for T&C's management across markets

Smart Folders

Save time with auto-maintained Smart Folders that display files based on predefined tagging criterias.

Office & Adobe integration

Office and Adobe integrations, including Word, Photoshop, InDesign and PowerPoint.

Umbraco & Drupal plugins

Plug-and-play delivery publishing campaign visuals globally in seconds.

ORGANIZATION PROFILE

Local presence, global impact

The Red Cross operates locally and globally, coordinating campaigns, emergency responses, and ongoing humanitarian aid in more than 190 countries. Efficient access to approved, secure visual content is vital for continued fundraising and operations.

With Kontainer DAM, they ensure fast, secure, and respectful distribution of media assets across platforms and local teams. Clear usage rules, approval workflows, and permission structures govern all media assets.

Challenge & background

Red Cross struggled to stay on top

Much of the Red Cross’s work happens under urgent, time-critical conditions, whether that’s a natural disaster, a humanitarian emergency or a fast-moving fundraising campaign. In those moments, communication teams cannot afford to lose time hunting for the right image, checking whether it has been cleared for use, or worrying about whether a file meets consent and compliance requirements. What they needed was a single, reliable source of truth that could keep pace with the speed of a crisis while still protecting the dignity of the people portrayed.

Solution

How Kontainer helped the Red Cross

Automated workflows and smart folders do much of the heavy lifting behind the scenes. Files are automatically organised around approval status, consent and campaign use, so relevant, cleared content surfaces instantly instead of being buried across shared drives or inboxes. Photographers can also submit new material directly to secure folders with the required metadata and consent information attached, which means content arrives ready to use, fully documented, without extra manual work for the editorial team.