DANISH RED CROSS x KONTAINER DAM

Secure DAM for Humanitarian Communication

Danish Red Cross manages powerful imagery of people in vulnerable situations. With Kontainer Digital Asset Management (DAM), they ensure every asset is stored, approved, and distributed with care.

Kontainer gives us an overview of our images and ensures that the images used are approved and comply with the regulations.

+200Local departments
+2BAnnual revenue
+190Countries of deployment

Red Cross is always there

ORGANIZATION PROFILE

Local presence, global impact

The Red Cross operates locally and globally, coordinating campaigns, emergency responses, and ongoing humanitarian aid in more than 190 countries. Efficient access to approved, secure visual content is vital for continued fundraising and operations.

With Kontainer DAM, they ensure fast, secure, and respectful distribution of media assets across platforms and local teams. Clear usage rules, approval workflows, and permission structures govern all media assets.

"We often work under urgent conditions. Kontainer gives us a good overview of our images and ensures that those in use are approved and compliant."

Signe Reeholm

Head of Engagement, Red Cross

Key Kontainer features used by Red Cross

Design & UI

Branded, intuitive interface that feels like your own

SSO & user permissions

Secure, global differentiated access for all stakeholders

Built-in options for T&C's management across markets

Smart Folders

Save time with auto-maintained Smart Folders that display files based on predefined tagging criterias.

Integrations with Microsoft Office & Adobe Creative Cloud

Integrations with Microsoft Office and Adobe Creative Cloud, including Word, PowerPoint, Adobe Photoshop and Adobe InDesign.

Umbraco & Drupal plugins

Plug-and-play delivery publishing campaign visuals globally in seconds.

Correct file usage through fail-safes & automation

CONSENT, APPROVALS, SECURITY

Responsible usage and consent agreements

The Red Cross manages images depicting individuals in vulnerable or crisis situations. These assets must be treated with the utmost respect. Consent and usage rights have to be clearly tagged on every file, and sensitive content is restricted to authorized users only.

Through structured permission controls, the platform guarantees that only approved images are shared across communication channels. This safeguards the dignity of those portrayed, while helping teams work confidently, knowing every visual adheres to the highest ethical standards.

Kontainer consent tool

MOVING AT THE SPEED OF CRISIS

When every minute counts, automation delivers

Automated workflows and smart folders streamline asset management from upload to campaign use, freeing communication teams to focus on their mission rather than file management.

Approved and relevant content surfaces instantly, empowering teams to act fast and confidently in the material they publish—whether for media outreach, social media, or emergency appeals.

Kontainer DAM features

"Kontainer’s smart folders keep our content moving. Everything is automatically structured around approval status, consent, and campaign use."

Emilie Rotbøl Amstrup

Communications Consultant, Red Cross

COMPLIANT & EASY

Direct photographer upload links

Photographers submit content directly to secure folders with structured metadata and required consent info. The result is ready-to-use visuals with complete documentation delivered directly to the teams that need them.

Red Cross’s structured intake process minimizes approval delays and makes it easy for editors to identify which images are ready for use. This frees up communication teams to focus on storytelling rather than administration or risk mitigation.

INTEGRATED CONTENT, INSTANT DELIVERY

Drupal & Umbraco plugins for content publishing

Integrating with CMS platforms like Umbraco and Drupal, the Red Cross’s approved digital files are linked via CDN, ensuring rapid and secure publication—even in high-pressure situations.

Content is always up to date, approved, and delivered at high performance—without duplicated files or broken workflows. Editors can confidently push visuals live, knowing that behind every image lies a clear consent trail, defined usage rights, and a secure source.

Find out more about integrations